The DVSA summer campaign Whatever you’re towing, make it SAFE was launched on Friday 21 May and will run throughout the summer. The detail from DVSA about the initiative is outlined below:
The campaign will aim to deliver towing safety messages to drivers who are new to towing and drivers who haven’t towed for a long time because of lockdown/travel restrictions. It will also encourage drivers who are towing to get their caravan or trailer checked by a professional (either through a service or trailer safety check) and carry out simple trailer and caravan checks to get safely back on the road.
The stakeholder campaign toolkit (25mg pptx file) can be used in various ways:
- Use the toolkit to create materials to reach members, supporters or customers
- Share the blog with top tips from DVSA’s Chief Driving Examiner – you can host this on your website, share in member newsletters and signpost from social media
- Plan your communications to launch from 21 May, when our ‘Whatever you’re towing, make it SAFE’ campaign goes live.
The two key calls to action are:
Book: get your caravan or trailer checked by a professional (either through a service or trailer safety check)
Check: carry out simple trailer and caravan checks to get safely back on the road.